Principles of Good Design for Kawaii Drawings – Week 7

Good Design Matters PosterMost of us can look at an artwork and immediately decide if we like it or not. We might not know why, but we form an opinion in a split second.

Why is that? Because we, humans, have an inherent sense for design. Yes, personal tastes play a role, but there are universal rules for what makes “good” design.

For Week 7 of my grand plan to learn kawaii drawings in 6 months I have researched ways to create interesting, appealing and memorable designs.

Below are the secrets to making your artworks look good!

Include Meaningful Content

PicCandle drawing, "Happy Birthday" theme

PicCandle drawing on a “Happy Birthday” theme

Random doodles work well, but doodles on a particular subject are so much more memorable! For example, you can make kawaii drawings of the foods you eat this week. Or create a kawaii collection for the current season.

If you don’t know how to draw something, find an example on the internet. Searching Pinterest for “doodle” brings up really good results! Over time, you (and I!) will hopefully build up a large library of images to draw from memory.

Another way to make kawaii artwork meaningful is to include words in it. Here is an example from PicCandle:

PicCandle Quote Illustration

Use Consistent Style

The artwork will look best, if the drawing style is consistent. For kawaii drawings and doodles, use similar kind of lines for the whole artwork. Here is an example of  a seashells doodle. The colour and line quality are the same for all shells, which makes it look cohesive.

Sea shells doodle by erdenec

Sea shells doodle by erdenec

Another design trick to achieve consistency is to repeat the same (or similar) shape throughout the artwork. PicCandle does this well in her illustration of the pandas. The pandas’ head and eye shapes repeat, which makes the illustration look balanced and consistent.

Pandas by PicCandle

Balance Out Drawing Elements

There are two main ways to balance a drawing, symmetrical and asymmetrical.

If you distribute the objects in your drawing evenly, it is called symmetrical balance. It’s safe and somewhat conservative. But it can also be visually boring. Symmetrical balance can work well for wedding invitations, tee shirt designs, typography posters.

Butterfly is an excellent example of symmetrical balance:

Butterfly Symmetrical Balance

Another kind of balance is asymmetrical balance. That’s where one side of the drawing has more elements than the other. Asymmetrical balance creates interest, energy, even tension in the picture. But it’s harder to make it look good. Too much “weight” on one side, and the viewer will feel overwhelmed by the drawing. You will need to counter-balance the other side of the drawing by including a strong element there.

To counter-balance the design, think of objects as having weight. For example, a large dark circle has visually the same weight as a group of smaller lighter circles.

Asymmetrical Balance

Asymmetrical Balance

Here is a poster design that demonstrates asymmetrical balance. The strong red circle and tower are counter-balanced by decorative text “Paris”, a paragraph of text and black underline.

Asymmetrical Balance Poster

Think of balance in your drawings, when deciding how to position elements, what areas to make dark or light, and when adding textures.

Position Elements According to Design Rules

It might seem that a kawaii collage is just a random arrangement of shapes, but that’s not the case. For best results, apply these design “rules” when positioning your drawing elements.

Establish a point of interest

Make sure there is clear point of interest. Where do you want the viewer to look first? If they remember only one thing from your artwork, what will it be?

The eyes are attracted to the areas with highest contrast, strongest texture, or if there is literally an arrow pointing at it (ha!).

Use the good old rule of thirds. Divide your artwork into three rows and three columns (you can just do it in your mind, no need to draw the lines on the page) and place your main drawing elements at the points where vertical and horizontal lines meet. This makes the artwork look more aesthetically pleasing.

Here is a painting by Brandon Schaefer that uses both point of interest and rule of thirds.

Brandon Schaefer on composition

Use spacing wisely

Keep the edges of the artwork free of elements that may stand out. If you place high-contrast elements (colours, shapes, textures etc) near the edge, the eye will go there and will “fall out” of the picture. You want to keep the viewer’s eye in the picture, where interesting action (and your story!) takes place.

“Keep a cap on it”, as my art school teacher Richard Porter used to say. An artwork looks best, if it has less empty space on top (hence, the cap) and more empty space on the bottom. Here is an example of a still life by Craig Shillam, in which there is very little space on top (above the green pepper), but lot’s of free space below the peppers:

Still life by Craig Shillam

Remember to include some white space. White space doesn’t actually have to be white. It’s just empty-ish space where the eye can rest, as it travels around the picture. Don’t try to fill up every square inch of the artwork with “stuff”.

Be mindful of action space. Action space is empty space in the direction where action takes place. If you are making a drawing of a character running from right to left (see reference below), leave some empty space to the left of the character. This enables the viewer to imagine how the action will unfold. It’s like creating a stage for the action to take place :).

Demonstration of action space in composition

Use Eye-catching Shapes

To make the artwork memorable and eye-catching, you can arrange the overall design into an interesting shape. Some of the shapes that work well are: circles, triangles, hearts. Square is a good shape too, but it is more common and therefore can be less memorable.

Zainab Khan (Pic Candle) arranged one of her doodle in a heart shape. It looks very sweet.

Pic Candle doodle in heart shape

My Drawing This Week

Finally, here is the drawing I did this week. I applied as many design rules as made sense :).

What makes "good" design

In summary, the rules I applied are:

  • The subject of the drawing is “design”, so I doodled objects related to design
  • Illustration shape is a circle
  • The main focal point is the darkest area, the word “design”
  • I drew all the objects in a similar style
  • I left some white space around the circle, and no dark objects around the edge to keep the eye inside the picture

Did it work? Let me know in the comments!

Materials I Used This Week

Disclosure: the Amazon links below are affiliate links. This means that if you choose to make a purchase, I will make a small commission, at no expense to you. I only link to materials and resources that I love and use myself. It's my way of keeping this blog ad-free :)

Drawing References

Drawing Time Diary

Monday, Dec 26: one session, 1 hr
Tues, Dec 27: one session, 1.5 hr
Wednesday, Dec 28: one session, 1 hr 45 mins
Thursday, Dec 29: no drawing
Friday, Dec 30: one session, 1 hr
Saturday, Dec 31: no drawing
Sunday, Jan 1: HAPPY NEW YEAR!!!

Total drawing time: 5 hr 15 mins

Did you find this information useful? If you did, please share it!

Read all about my 6-month masterplan and track my learning progress week by week. Thank you for being here :).

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